Tech creator agent. YouTube campaigns and affiliate programs for SaaS companies.

I represent French-speaking tech YouTubers day to day, and I build YouTube campaigns for software companies that want to reach their audience. One person on both sides of the table.

  • Ten channels under exclusive representation
  • 160+ qualified tech channels
  • Clients in France, Europe and the US
Loïc Coutal-Salle
For creators

I negotiate, draft the contracts, invoice and chase payments. You keep the final say.

I am the agent for French-speaking tech YouTubers, including Benjamin Code and Justin Buisson. When a brand wants to work with a channel I represent, I am the one they call: I qualify the request, negotiate the rate and format, draft the contract, invoice, and follow the payment through.

The creator only sees offers that are already scoped, and decides. That frees up time to make videos, and it changes the terms: an agent handling ten channels knows market rates better than a creator negotiating alone with a brand.

I also work with around thirty partner channels on a non-exclusive basis, case by case, when a campaign is a fit.

  • Exclusive representationEvery sponsorship request goes through me, including the ones that land directly in your inbox.
  • Commission on signed contractsNo retainer, no upfront fee. I earn when you earn.
  • Veto on every brandYou turn down anything that does not fit you, no justification needed.
  • A regular check-inIntegration calendar, what is in negotiation, what was declined and why.
For SaaS companies

A YouTube campaign run end to end, from channel selection to the final numbers.

You send me your target, an indicative budget and a publishing window. Within two business days you get a shortlist of channels with median views, audience profile and estimated CPM. I negotiate and sign with each creator, we write a shared brief, I track publication dates and tracking links. Every video gets its own numbers.

You sign one contract, with me, and receive one invoice, however many creators are activated.

An agency reaches creators from the outside. I already manage their calendar and their terms, I know what worked on their channel and what fell flat. It shows in response times, in price, and in the quality of the integrations: a creator who takes a brand because they think it is good makes a better video than one filling a purchase order.

  1. Selection

    A shortlist with median views, audience and estimated CPM, drawn from a base of 160+ tech channels refreshed every week.

  2. Negotiation and contracts

    Rates, formats, dates. One contract per creator, signed by me. You sign only one.

  3. Brief and production

    Shared brief, script approval if you want it, follow-up on dates and tracking links.

  4. Measurement

    Views, clicks, sign-ups per video. End-of-campaign report, and what I would do differently next time.

Two formats

A wave to test, a program to last.

Managed campaignTo launch or test a marketA wave of sponsored videos across five to twenty channels, from creator selection to the final report. Fee on the creator budget placed, plus a variable share on sign-ups. Six to ten weeks.
Creator affiliate programFor recurring acquisitionRecruiting and running a network of performance-paid YouTubers, plugged into your affiliate tool. Three months to launch, then a monthly retainer.
Examples

Two recent integrations.

Benjamin Codewith PostHog
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Justin Buissonwith Indy
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A campaign, an affiliate program, a channel to represent?

An email with your context is enough. I reply within two business days, with a first shortlist of channels if it is a campaign.